Redirect
Automatic redirection from an old address to a new one. This signals to browsers and search engines, "This page has moved, please follow this link." This is important after relaunches or URL changes to prevent broken links. A properly implemented redirect maintains rankings and ensures that visitors reach the correct destination.
A redirect sends visitors and search engines from an old address to a new one. The difference between the types is crucial: 301 means permanent and preserves the ranking, while 302 means temporary and does not. Anyone who accidentally uses a 302 redirect during a website relaunch risks losing exactly what they were trying to save.
The second pitfall is chain routing. If A points to B, B to C, and C only then to the final destination, each step loses time and a little signal strength. Every additional step costs a full server request, in practice 100 to 300 milliseconds. Therefore, redirects should always point directly to the final destination, even if they have grown over the years.
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