MetaTitles
The meta title is the title that Google displays as a clickable heading in the search results. It appears in the header of the page and is not the same as the H1 heading that visitors read on the page itself.
A length of 50 to 60 characters has proven effective. However, Google calculates in pixels, not characters, so wide letters are truncated sooner. If the title is cut off, you lose precisely the point where many people make their click decision.
The most important keyword should be included, ideally near the beginning, along with a reason to click. The brand name can go at the end, but doesn't need to be on every page. What doesn't belong are strings of keywords: Google tends to rewrite such titles itself.
Each page needs its own title. Duplicate titles across many pages are one of the most common and, at the same time, easiest problems to fix.
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