Local SEO
Local SEO encompasses all measures that help a company become visible in regionally relevant searches. This includes queries like "internet agency Düsseldorf," but also anything Google classifies as location-based, even without a specific location being mentioned.
The most important factor is your Google business profile: fully completed, with correct opening hours, real photos, and regular posts. Secondly, reviews count, both their number and whether you respond to them.
Thirdly, consistency is key. Name, address, and phone number must be spelled identically everywhere – on the website, in the profile, and in business directories. Deviations erode trust because Google cannot reliably match the information.
On the website itself, a real contact page with full address, structured data about the company and content that actually mentions your region, instead of just putting it in the imprint, are helpful.
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