Eye-Tracking
Eye-tracking is a method that tracks users' eye movements on websites to analyze attention patterns. In web design, it optimizes UI/UX, for example through heatmaps, and supports SEO by improving user experience.
Eye-tracking analysis shows where people actually look, not where they claim to be looking. The best-known finding is the F-pattern: The gaze travels along the first line, jumps back, follows a shorter second line, and then moves down the left edge.
This leads to practical advice: The most important statement belongs in the top left corner, not in the middle. Bullet points are read, long blocks of text are skimmed. And subheadings are not decorative, but anchor points. Anyone who typeset a five-paragraph text without a single subheading will lose half their readers after the second paragraph.
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