SEO & GEO

EAT is a Google SEO evaluation criterion that measures the quality of web content. It stands for Expertise (the author's specialist knowledge), Authoritativeness (the source's authority), and Trustworthiness (the reliability of the source), ensuring that content is reliable and useful.

Behind the abbreviation lies a simple question: Why should anyone believe you in particular? Google doesn't check this with a formula, but rather through signals: Who is writing, what qualifications does the person have, who is linking to them, and do the details match what is already known about them elsewhere?

In practical terms, this means: an author byline with name and function instead of "admin," an accurate legal notice, details of professional experience, and sources for everything that can be verified. It becomes particularly strict for topics related to health, law, and money, which Google classifies as YMYL (Your Money or Your Life). For a hosting or web design website, the hurdle is lower, but the principle is the same.

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