Conversion
The moment a visitor takes a measurable action. In other words, exactly what your website should achieve. For example, a contact request, an online appointment, a purchase in the shop, or a newsletter subscription. Conversion means: The site not only gets clicks, but generates concrete results for your business.
A conversion is any action you want from a visitor: inquiry, call, newsletter signup, purchase. It's crucial to define it beforehand. Those who don't specify what counts end up measuring page views and mistaking that for success.
Here's a calculation example that sorts the priorities: With 2.000 visitors per month and a 2 percent conversion rate, that's 40 inquiries. Doubling traffic to 4.000 visitors requires months of SEO work and yields 80. Improving the conversion rate from 2 to 4 percent achieves the same result, often with a clearer form and a better call to action.
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